THE PRISWING PLATFORM

Dynamic Pricing for Golf

Our system is powered by a machine learning algorithm fine tuned to your course's specific data and golfer behavior to build price strategies tailored for your operation.


Unlike other golf dynamic pricing platforms that simply react to occupancy rates - Priswing anticipates play demand using multiple data factors so that prices are set proactively to capture the most potential revenue.

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Factors Evaluated by the Priswing Algorithm

Using multiple data inputs from the course's tee sheet system and parameters set by course management, our machine learning algorithm creates dynamic pricing strategies that are optimized for revenue generation and golfer satisfaction.

KEY FEATURES

Enhance Your Operations with Our Revenue Tools

Customizable Booking Windows

Establish custom price ranges by booking periods to encourage advance bookings while capturing incremental revenue driven by last minute demand.

Pricing by Booking Source

Set unique pricing for tee times by the individual booking channel. Create unique ranges or static rates for bookings coming from third party sources, travel agents, your app and website, and more!

Automated and Seamless Integration

Prices are updated automatically via a real-time sync to the booking engine. Engage Autopilot Mode to let the algorithm monitor and adapt rates in real-time within the pre-determined bounds set by course management.

Segmentation by Customer Type

Restrict which customer types receive dynamic pricing (Members, Staff, etc.) and/or create custom price ranges for customer groups (Seniors, Juniors, etc.).

Predictive and Responsive Prices

Priswing's algorithm anticipates future demand to fine tune prices to capture the most possible revenue. As conditions and forecasts change, prices can adapt in real-time to remain optimized.

Data Rich Analysis and Reporting

Gain deep insights into performance with our comprehensive Business Intelligence Suite. Utilizing historical, real-time, and projected rounds, Priswing provides analyses, dashboards, and reports that are a goldmine for data-minded operators.

Empowering Dynamic Strategies

With Priswing you can reach business objectives outside of just revenue growth.

Our intelligent, highly-customizable platform enables the utilization of price as a mechanism to incentivize and encourage certain customer behaviors that are more beneficial to your operation.

Get More Advance Bookings

Courses can create pricing structures within Priswing tied to specific booking periods with progressively more beneficial rates for those tee times booked furthest in advance.

Increase Prepayment and Reduce No-Shows

Using the customization capabilities of Priswing, courses can incentivize their golfers to prepay with reduced rates. In turn, prepaid rounds are directly attributed to declines in no-shows and short-shows which further drives revenue positively.

Expand Customer Programs

Courses can leverage the customer segmentation within Priswing to build unique pricing models. Using this approach, Loyalty Programs, Subscription Options, and Membership can be promotionally priced to grow enrollment.

Streamline Booking Processes

The ability to segment price and offers by the unique booking channel enables courses to encourage usage of their preferred booking sources such as their website, app, or other methods. Conversely bookings on less preferred channels can be discouraged with higher price ranges.

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PRISWING MODULE

Business Intelligence

Included with our core dynamic pricing platform, but also available standalone, the Priswing Business Intelligence Suite is a high-value resource for course operators to gain deeper insight into their operations.


Offering rich, detailed analysis of key performance indicators (KPIs), trends, and business results, this toolkit of dashboards, analyses, and reports, provides operators with data and information to optimize performance.

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Get Actionable Data Insights with Priswing Business Intelligence

With multiple analyses and dashboards ready straight out-of-the-box, the Priswing Business Intelligence Suite is a powerful analytics platform. Featuring multiple filters and segmentation options within each individual analysis, golf courses can build deep familiarity  with their data and create robust reporting structures to support long-term growth and operational excellence.

  • Occupancy heatmaps by hour per day of week and month
  • Bookings analysis by reservation time and associated volume
  • Customer segmentation by rounds, revenue generated, etc.
  • Seasonality analysis over time with multiple available data views
  • Price elasticity by customer type, timing of booking, and more

And much more!

Manage Multiple Courses

Compare results and perform analysis into multiple courses - able to be grouped together as desired: by size, location, course grade, and more.

Analyze Trends Over Time

Utilize daily, weekly, monthly, and annual breakdowns to monitor results over time and compare to previous periods.

Compare Booking Sources

Monitor bookings, revenue, and more by channel to better understand the impact of  marketing, promotions, and third-party sources.

Normalize Performance for Conditions

Gain a more accurate understanding of performance over time with the normalization feature which accounts for outliers which impact results such as weather, number of weekends, holidays, and more.

Preserve Historic Tee Sheet Data

Ensure the course's historic data is saved and protected in the event of converting tee sheet software providers or changes in management.

A Seamless Addition to Your Existing Tech Stack

Priswing integrates with most major tee sheet software providers to enable automatic price syncing and data intake.

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Discover dynamic pricing for golf today.

Connect with us today to get a demo of our platform to discover how golf courses across the globe are building more profitable operations through the power of data.