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The team at Priswing is excited to once again attend the Multi-Course & Resort Operators Retreat (MCOR), one of the golf industry’s premier events dedicated specifically to multi-course operators and resort facilities. Over the years, MCOR has become a gathering place for some of the most forward-thinking organizations in golf. These are operators managing complex portfolios, evolving customer expectations, and increasingly sophisticated business strategies across multiple facilities and markets. It’s exactly the kind of environment where innovation matters most, and that's exactly why Priswing is so excited to be part of the conversation again. As we prepare for this year’s event, we’re energized not only by the continued growth of the industry, but by how quickly operators are embracing smarter, more connected technology to improve performance across their golf operations. And frankly, this is where Priswing shines. Built for the Complexity of Multi-Course Operations Managing pricing, demand, and performance across multiple golf properties is fundamentally different from managing a single course. Every facility has its own seasonality, customer base, booking behavior, market conditions, and operational goals. Most pricing systems simply aren’t designed for that level of complexity, but Priswing was built specifically to address this long-standing problem for the industry. Our platform gives multi-course operators the ability to unify and analyze performance across their entire portfolio, even when different properties operate on different tee sheet providers or technology stacks. That means operators can: Centralize visibility into pricing and tee sheet performance across every facility Compare trends and results property-by-property Analyze booking behavior by virtually any variable imaginable Maintain centralized pricing oversight while still tailoring strategies to individual facilities Access powerful business intelligence tools that surface actionable operational insights For operators managing multiple properties, this type of reliable data and visibility is crucial, which is exactly why Priswing brings all of it together into one cohesive system. Predictive, Responsive Pricing Powered by Real Data, Not Gut Feelings One of the biggest differences between Priswing and traditional pricing systems is that our algorithm isn’t reactive; it’s predictive . Many dynamic pricing solutions on the market today are still fundamentally occupancy-based. Their systems rely on manually configured pricing rules that trigger once certain booking thresholds are reached with those same pricing rules being further reliant on operator input and intuition as opposed to real-time data insights and historical performance. For example, other systems may operate as follows: “If Saturday occupancy reaches 85%, increase rates by $10.” At first glance, that may sound dynamic, but in reality it’s reactive and is leaving revenue opportunity on the table. By the time occupancy hits 85%, demand has already materialized. The pricing change happens after the market signal occurs which means the course likely spent days or even weeks selling tee times below what golfers were actually willing to pay. That incremental revenue opportunity is permanently lost. Priswing approaches pricing differently. Our machine learning-powered algorithm continuously analyzes real golfer behavior, historical demand patterns, booking pace, weather conditions, local market dynamics, seasonality, and on-the-ground operational factors to predict demand before it fully materializes. In that same Saturday example, Priswing’s algorithm already recognized the booking trajectory indicating the tee sheet would ultimately reach 85% occupancy and pricing was intelligently optimized accordingly from the beginning. That means operators capture the full value of demand throughout the booking lifecycle, not just after occupancy thresholds are triggered. Most importantly, this isn’t driven by manual setup or operator guesswork. Pricing decisions are: Predictive, not reactive Automated, not manually configured Data-backed, not intuition-based Continuously adapting as conditions evolve The result is a smarter pricing strategy that maximizes both golfer satisfaction and revenue performance without relying on spreadsheets, rigid rules, or gut feeling. Why Resort Operators Are Leaning Into Dynamic Pricing for Golf One of the most exciting conversations happening across the industry right now is how golf resorts are beginning to truly see the value in viewing their tee sheets more strategically through the lens of yield management . For years, resorts have applied sophisticated pricing strategies to hotel rooms and lodging packages. Room rates fluctuate based on seasonality, occupancy, booking windows, local events, and projected demand using sophisticated algorithms and pricing configurations. However these same facilities have left their golf operations to manually or statically price their tee times. Why should a resort’s lodging operation use modern yield management principles while its golf operation remains disconnected from that strategy? With Priswing, resorts can finally align their golf pricing with the same sophisticated revenue management philosophy already powering their hospitality business. Our platform enables golf operators to dynamically optimize tee sheet pricing in coordination with demand trends, package strategy, occupancy expectations, and seasonal behavior to establish a more cohesive and effective resort revenue strategy overall. Dyanmic Pricing for Stay-and-Play Packages Done Correctly This is another area where Priswing stands apart and that we're excited to showcase at MCOR. Unlike many pricing systems that only operate within short-term pricing horizons, Priswing’s algorithm can intelligently price tee times up to two years in advance. This capability is incredibly important for resort operators who often sell their offerings months to years ahead of guest arrivals. If golf pricing cannot dynamically adapt at those longer booking windows, resorts lose a major opportunity to optimize package profitability and align golf demand with lodging demand. Priswing allows resort operators to truly apply dynamic pricing to golf within stay-and-play packages and not just in the short term, but across the entire booking lifecycle. That level of long-range sophistication is something few systems in the market can offer. Energized by the Direction of the Golf Industry One of the reasons we value events like MCOR so highly is because they bring together operators who are actively pushing the industry forward. Over the past several years, we’ve seen tremendous growth at Priswing, and a big reason for that growth has been partnerships with innovative operators who recognize the value of smarter pricing, deeper analytics, and more connected operations. The conversations we’ve had at past MCOR events have consistently reinforced something we strongly believe: The future of golf operations will be data-driven, strategically integrated, and highly adaptive. We’re excited to continue helping lead that evolution. If you’re attending MCOR this year, we’d love to connect and talk about how Priswing is helping multi-course and resort operators modernize their approach to pricing, performance, and profitability. See you in Monterey.

Priswing returns to the Golf Business Technology Conference to connect with operators, share insights, and explore the future of golf business technology.

Learn how optimizing your tee sheet with golf dynamic pricing can increase revenue, improve pace of play, and elevate the golfer experience.

Priswing helps operators understand how to price tee times using supply and demand.

Many golf operators find themselves asking "What is dynamic pricing for golf courses?" and this blog aims to answer that question.

When tee time pricing is aligned to consumer expectation and golfer satisfaction, the course generates more than just revenue.

Yield management for golf is little discussed, but in an interconnected hospitality ecosystem it's important for modern golf operators to consider.

The Hidden Dilemma of Singles and Twosomes Every golfer has probably done it at one point or another. You’re booking a tee time for yourself or yourself and a buddy. You find a perfect slot with some room for you to breathe in the afternoon. You click “Book,” confirm your spot, and move on with your day. Simple. Convenient. Exactly how modern booking should work. But behind the scenes, that simple single or twosome booking quietly creates a challenge for the golf course. Because while single players and pairs naturally prefer to book into open tee times, those partial bookings create a haphazard tee sheet schedule on the backend and often block larger playing groups from reserving prime slots. What feels like a smooth customer experience for the golfer becomes a complex operational puzzle and a loss of potential revenue for the course. And it happens constantly. Half of All Tee Times are Partially Filled In recent simulation modeling and anonymized research across a broad sample of golf facilities, we found: 50% of tee times book as full foursomes 20% book with three players 20% book with two players 10% book with single players That means roughly half of all tee times are partially filled at the time of booking . Individually, these bookings make perfect sense for golfers. But collectively, they create: Stranded singles sitting in premium morning slots Twosomes blocking high-demand tee times “Swiss cheese” tee sheets with gaps that are hard to sell later Lost opportunities for full groups ready to book Over time, these small inefficiencies add up to meaningful revenue leakage. The Real Cost Isn't Just the Empty Slot The obvious loss is simple: An unfilled spot is a green fee never collected. But the deeper cost is more subtle. A premium tee time with only a single golfer is effectively removed from inventory for foursomes. That devalues your highest-demand hours and forces operators to either leave revenue on the table, or discount it later to fill the gap. Neither is ideal, and it still also introduces operational friction: Inconsistent pace of play Uneven group distribution Staff uncertainty around expected volume Increased reliance on last-minute deals Meanwhile, golfers did nothing wrong, they simply booked the most convenient slot available. This is not a customer behavior problem. It’s an inventory optimization problem. Small Improvements with Big Impact Our simulation modeling shows that solving even a fraction of this issue can generate meaningful results. By intelligently guiding partial bookings into better-fitting tee times and applying precise, incentive-based pricing where appropriate, we project an average 1–2% uplift in total rounds and revenue. That may sound modest; until you apply it across: A full season A busy daily tee sheet Cart fees Food & beverage Merchandise Suddenly, that 1–2% becomes a major financial lever delivered without adding tee times, raising rack rates, or increasing staff workload. A New Way to Fill the Tee Sheet This is exactly the problem Priswing set out to solve. Introducing Gap Fill A novel new approach to tee sheet optimization powered by machine learning models trained on: Golfer booking behavior Price sensitivity by daypart Historical sell-through velocity Weather patterns Event calendars And the unique demand rhythm of your course Gap Fill continuously scans your tee sheet, identifies emerging partial-group risk, and dynamically applies the right incentive at the right moment to nudge golfers into slots that complete groups rather than fragment them. This is done intelligently, without blanket discounts or last-minute fire sales that often end up incentivizing last minute bookings from customers. Gap Fill is precision micro-yield management , tuned to how golfers actually book. Creating a Better Golfer Experience This isn’t just better for operators. Golfers benefit from: More availability in premium tee times Fair, transparent pricing Fewer frustrating “no foursome slots left” messages Smoother pace-of-play experiences on course Everyone wins when the tee sheet flows better. From Static Inventory to Living, Learning Yield For years, the industry has embraced dynamic pricing at the macro level by adjusting prices depending on time of day or day of week. Priswing took it further by applying machine learning to truly optimize prices across the tee sheet. And Gap Fill takes it to the next level. Slot-by-slot intelligence. Group-by-group optimization. Revenue without disruption. No more guessing. No more Swiss cheese tee sheets. No more leaving money behind in the smallest gaps. The tee sheet finally works as hard as the operator behind it.

A Strategic Advantage for All Course Types For years, dynamic pricing in golf has carried an unspoken assumption: it’s something “big” operations do. Multi-course management groups, destination resorts, high-traffic metros, etc. and sure, it works for them. But rural courses? Single-owner clubs? A nine-hole community staple run by a family for 30 years? There’s a widespread fear that dynamic pricing will alienate loyal golfers, spark backlash, or complicate operations. And that fear has kept many small and mid-sized facilities from exploring a strategy that could actually improve customer service, strengthen relationships, and create more financial stability; without disrupting the culture or the pricing structure golfers already love. The truth: modern dynamic pricing, when done intelligently and transparently, is one of the most golfer-friendly tools a course can adopt. And platforms like Priswing have made it fully customizable so operators keep total control. Let’s break down why. Dynamic Pricing Has Evolved and Now Serves Your Customer First Most operators think dynamic pricing exists for one reason: to change prices. But today’s best tools exist for a better reason: Dynamic pricing helps you serve your golfers better. Because when pricing adapts to booking behavior, the operator gains two huge advantages: Visibility into occupancy earlier. More predictable demand patterns. And with that comes improved staffing, clearer planning, and more meaningful customer interactions which all the things rural and small operations are already known for, and want to protect. A Customer-Friendly, Zero-Risk Way to Start: Price Only Last-Minute Bookings Rural courses and owner-operator clubs often have one shared concern: “I don’t want my loyal golfers thinking we’re squeezing every dollar or changing the rules.” This is where customization matters. Priswing allows courses to leave their pricing exactly as-is for early and mid-window bookers and apply dynamic pricing only to last-minute bookings. And golfers are already accustomed to paying different rates based on timing. You choose what “last minute” means: 3 days out 5 days out 48 hours Even same-day, if you prefer This single adjustment: Avoids surprising loyal golfers Keeps core pricing intact Encourages golfers to book earlier Helps operators forecast demand earlier Makes dynamic pricing easy to explain (“only last-minute spots adjust in price”) And, importantly, golfers accept it, because it’s logical, transparent, and fair . Better Planning Means Better Service When golfers book earlier because last-minute spots are dynamic, operators finally get the clarity they’ve always wanted. With visibility days (or even weeks) earlier, operators can answer critical questions: Staffing Do we need more marshals this Saturday? Should we double-staff the pro shop for a busy morning? Inventory Do we have enough carts? Is the beverage cart stocked? Are we loaded on range balls, gloves, and snacks? Personal Touch One of the strengths of rural and single-owner clubs is knowing your golfers personally. Early bookings amplify that. If Mrs. Parker books her Friday morning tee time a week in advance, the owner now has time to: swing by the first tee to say hello, address a recommendation she made last week, personalize her experience in a way that last-minute bookings just don’t allow. This is customer service dynamic pricing enables — not disrupts. “We’re Full Every Weekend. Why Change Anything?” Another common belief among small local courses: “We’re booked solid. We’re doing great. Why mess with pricing?” Because nothing in golf is permanent. We are living in a golf participation boom, but booms end. And when tee times sell out fast, basic economics tells us something: If you sell out quickly, you are likely underpriced. That doesn’t mean your pricing is wrong. It means there is opportunity. Even an incremental gain — just $2 per tee time across a season — can create meaningful change: new equipment better pay for your team improved greens additional maintenance hours more pro shop help during busy weekends resurfacing cart paths a more competitive junior program Those small improvements pay dividends for years. And all of it comes without disrupting your regular golfers, especially when dynamic pricing applies only to last-minute and price-insensitive bookings. Customization Protects the Golfer Segments Who Matter Most Small and rural courses often serve deeply loyal and community-rooted groups. Priswing's robust customization supports exclusions for: Seniors Veterans Loyalty program members League players Season pass holders Members These groups can be exempt from dynamic pricing entirely. Meanwhile, casual last-minute bookers who are typically less sensitive to price and less connected to the operation shoulder the pricing variability. That’s fair, transparent, and easy to explain. The Operators This Blog Is Written For 1. The Rural Golf Course Where relationships matter more than revenue. Where golfers know the staff by name (and might even be related to a few!). Where a handful of staffing hours can make or break pace of play. Dynamic pricing, applied minimally and smartly, gives these operators better predictability and lets them continue delivering the personal touch that defines them. 2. The Single Owner / Single-Course Operator The one “wearing every hat.” Running the pro shop. Handling the books. Mowing a fairway at 6AM then returning emails by 7:30. For these operators, dynamic pricing isn’t about making golfers pay more; it’s about giving them more control, more visibility, and more freedom to run their business without chaos. The Conclusion: Dynamic Pricing Is a Customer-Service Strategy — Not a Revenue Gimmick Dynamic pricing doesn’t have to be complicated. It doesn’t have to disrupt tradition. It doesn’t have to upset loyal players. When implemented intentionally, especially through last-minute pricing windows, it can: strengthen relationships improve service stabilize operations help courses reinvest in people and facilities protect the business for the long term Small courses shouldn’t avoid dynamic pricing because large resorts use it. They should adopt it because it helps them do what they do best: take care of golfers. And with a customizable platform like Priswing, dynamic pricing becomes an extension of your hospitality; not a threat to it.