The team at Priswing is excited to once again attend the Multi-Course & Resort Operators Retreat (MCOR), one of the golf industry’s premier events dedicated specifically to multi-course operators and resort facilities. Over the years, MCOR has become a gathering place for some of the most forward-thinking organizations in golf. These are operators managing complex portfolios, evolving customer expectations, and increasingly sophisticated business strategies across multiple facilities and markets. It’s exactly the kind of environment where innovation matters most, and that's exactly why Priswing is so excited to be part of the conversation again. As we prepare for this year’s event, we’re energized not only by the continued growth of the industry, but by how quickly operators are embracing smarter, more connected technology to improve performance across their golf operations. And frankly, this is where Priswing shines. Built for the Complexity of Multi-Course Operations Managing pricing, demand, and performance across multiple golf properties is fundamentally different from managing a single course. Every facility has its own seasonality, customer base, booking behavior, market conditions, and operational goals. Most pricing systems simply aren’t designed for that level of complexity, but Priswing was built specifically to address this long-standing problem for the industry. Our platform gives multi-course operators the ability to unify and analyze performance across their entire portfolio, even when different properties operate on different tee sheet providers or technology stacks. That means operators can: Centralize visibility into pricing and tee sheet performance across every facility Compare trends and results property-by-property Analyze booking behavior by virtually any variable imaginable Maintain centralized pricing oversight while still tailoring strategies to individual facilities Access powerful business intelligence tools that surface actionable operational insights For operators managing multiple properties, this type of reliable data and visibility is crucial, which is exactly why Priswing brings all of it together into one cohesive system. Predictive, Responsive Pricing Powered by Real Data, Not Gut Feelings One of the biggest differences between Priswing and traditional pricing systems is that our algorithm isn’t reactive; it’s predictive . Many dynamic pricing solutions on the market today are still fundamentally occupancy-based. Their systems rely on manually configured pricing rules that trigger once certain booking thresholds are reached with those same pricing rules being further reliant on operator input and intuition as opposed to real-time data insights and historical performance. For example, other systems may operate as follows: “If Saturday occupancy reaches 85%, increase rates by $10.” At first glance, that may sound dynamic, but in reality it’s reactive and is leaving revenue opportunity on the table. By the time occupancy hits 85%, demand has already materialized. The pricing change happens after the market signal occurs which means the course likely spent days or even weeks selling tee times below what golfers were actually willing to pay. That incremental revenue opportunity is permanently lost. Priswing approaches pricing differently. Our machine learning-powered algorithm continuously analyzes real golfer behavior, historical demand patterns, booking pace, weather conditions, local market dynamics, seasonality, and on-the-ground operational factors to predict demand before it fully materializes. In that same Saturday example, Priswing’s algorithm already recognized the booking trajectory indicating the tee sheet would ultimately reach 85% occupancy and pricing was intelligently optimized accordingly from the beginning. That means operators capture the full value of demand throughout the booking lifecycle, not just after occupancy thresholds are triggered. Most importantly, this isn’t driven by manual setup or operator guesswork. Pricing decisions are: Predictive, not reactive Automated, not manually configured Data-backed, not intuition-based Continuously adapting as conditions evolve The result is a smarter pricing strategy that maximizes both golfer satisfaction and revenue performance without relying on spreadsheets, rigid rules, or gut feeling. Why Resort Operators Are Leaning Into Dynamic Pricing for Golf One of the most exciting conversations happening across the industry right now is how golf resorts are beginning to truly see the value in viewing their tee sheets more strategically through the lens of yield management . For years, resorts have applied sophisticated pricing strategies to hotel rooms and lodging packages. Room rates fluctuate based on seasonality, occupancy, booking windows, local events, and projected demand using sophisticated algorithms and pricing configurations. However these same facilities have left their golf operations to manually or statically price their tee times. Why should a resort’s lodging operation use modern yield management principles while its golf operation remains disconnected from that strategy? With Priswing, resorts can finally align their golf pricing with the same sophisticated revenue management philosophy already powering their hospitality business. Our platform enables golf operators to dynamically optimize tee sheet pricing in coordination with demand trends, package strategy, occupancy expectations, and seasonal behavior to establish a more cohesive and effective resort revenue strategy overall. Dyanmic Pricing for Stay-and-Play Packages Done Correctly This is another area where Priswing stands apart and that we're excited to showcase at MCOR. Unlike many pricing systems that only operate within short-term pricing horizons, Priswing’s algorithm can intelligently price tee times up to two years in advance. This capability is incredibly important for resort operators who often sell their offerings months to years ahead of guest arrivals. If golf pricing cannot dynamically adapt at those longer booking windows, resorts lose a major opportunity to optimize package profitability and align golf demand with lodging demand. Priswing allows resort operators to truly apply dynamic pricing to golf within stay-and-play packages and not just in the short term, but across the entire booking lifecycle. That level of long-range sophistication is something few systems in the market can offer. Energized by the Direction of the Golf Industry One of the reasons we value events like MCOR so highly is because they bring together operators who are actively pushing the industry forward. Over the past several years, we’ve seen tremendous growth at Priswing, and a big reason for that growth has been partnerships with innovative operators who recognize the value of smarter pricing, deeper analytics, and more connected operations. The conversations we’ve had at past MCOR events have consistently reinforced something we strongly believe: The future of golf operations will be data-driven, strategically integrated, and highly adaptive. We’re excited to continue helping lead that evolution. If you’re attending MCOR this year, we’d love to connect and talk about how Priswing is helping multi-course and resort operators modernize their approach to pricing, performance, and profitability. See you in Monterey.

Priswing returns to the Golf Business Technology Conference to connect with operators, share insights, and explore the future of golf business technology.