Why Your Historic Data Shouldn’t Disappear With Your Tee Sheet Software Provider

How Priswing Protects Golf's Most Valuable Data

For any golf course operator, changing your Golf Management Software (GMS) is a massive decision and it's often driven by the promise of better features, support, or pricing. But too often, there’s a hidden cost that gets overlooked: the loss of historic tee sheet data.

That’s right. Years of data on booking trends, utilization patterns, player types, and pricing can vanish when you migrate to a new system. And once it's gone, it's gone.

But it doesn’t have to be that way.

Priswing Business Intelligence: A Smarter Way to Preserve and Use Data

What sets Priswing apart isn’t just its dynamic pricing capabilities, it’s the powerful Business Intelligence engine working behind the scenes. This engine is designed to ingest, protect, and analyze your historic data, no matter what tee sheet software you’re using.

Here’s how it works.

We Speak Tee Sheet Software Fluently

Priswing is integrated with nearly every major tee sheet software provider globally. This means that whether you're using Lightspeed, Club Prophet, ForeUp, Golfmanager, Club Caddie, or another platform, Priswing can read and pull in your historic data.

This level of interoperability is rare in the golf technology space, and it's intentional.

We’ve built strong partnerships so we can serve as a neutral data layer that sits across platforms, keeping your historical tee sheet intact no matter what software decisions you make in the future.

Changing Your Tee Sheet Software? Don't Let Your Data Get Left Behind

Let’s face it: no GMS lasts forever. Whether it’s poor support, lack of innovation, or a change in your needs, golf courses are increasingly considering transitions. But the risk of losing legacy data makes many hesitant to pull the trigger.

Priswing BI eliminates that fear.

If you’re considering switching GMS providers you don’t have to sacrifice your past data to embrace a better future.

With Priswing, you can preserve years of booking history, demand patterns, pricing models, and guest behavior data, and continue leveraging those insights even after the transition is complete.

Data That Works as Hard as You Do

Preserving your data is just the first step. Priswing’s Business Intelligence dashboard turns that raw information into meaningful, actionable insights:

Utilization analysis across days, times, and seasons
Booking lead time trends
Player type segmentation (members, public, repeat guests)
Historical rate mapping to guide smarter pricing decisions
And more...

Because we’re pulling from your actual historic tee sheet, and not just reports or summaries, you get depth, accuracy, and context that static exports can’t match.

Future-Proofing Golf Course Operations

Data is one of your course’s most valuable assets. Whether you’re fine-tuning your pricing strategy, evaluating staff efficiency, or just trying to understand your players better, your history holds the keys to your future.

Priswing BI gives you ownership of that history.

So if you're thinking about switching systems, or just want to make better use of the data you already have, now is the time to talk to us.

Closing Thoughts

You don’t need to wait for a system change to get started. Even if you're staying put with your current GMS, Priswing can still unlock deeper intelligence from your historic data and help you operate more strategically.

But if you are planning a switch, do it on your terms with your data in hand.

Let Priswing help you keep what you’ve earned.

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How to Roll Out Dynamic Pricing at Your Course (Without Confusing or Frustrating Golfers)

July 9, 2025

If you’re considering implementing dynamic pricing at your golf course, you’re not alone. With seasonal demand swings, unpredictable weather, and increasingly savvy customers, many course operators are leaning into pricing models that reward early bookings and help optimize tee sheet revenue. B ut here’s the truth: even the best pricing strategy falls flat without a thoughtful rollout . So, how do you introduce dynamic pricing to your team and your golfers in a way that builds trust, not tension? Let’s walk through a few practical best practices for implementation , drawing from insights in our eBook on introducing dynamic pricing and what we’ve seen work best across successful operators. S tep 1: Prep Your People First Before you tweak a single tee time rate, make sure your staff understands what’s happening, and why. They are the first line of communication, especially in the pro shop and on the phones. Host a Team Meeting with Key Talking Points Bring your team together (or include it in your next team meeting) and walk through the “why” behind dynamic pricing: It’s not about raising prices across the board. It’s about matching price to demand, so we’re not leaving revenue on the table during peak times and can offer better deals during slower periods. Customers benefit too. Early bookers get better prices. Flexible golfers can find deals during off-peak times. It’s normal. Weekday rates, twilight specials, etc. are all examples of dynamic pricing in action. Pro Shop/Phone Script Example Arm your staff with a simple script to explain dynamic pricing clearly and consistently: “We’ve recently introduced demand-based pricing for our tee times. That means prices may vary depending on play demand, time of day, weather conditions, and how far in advance you book.” Encourage staff to: Emphasize early booking as a benefit Reassure customers that pricing is still fair and transparent Avoid terms like “surge pricing,” which can feel negative Step 2: Be Transparent on the Tee Sheet When golfers go to book online, the dynamic pricing model shouldn’t be a mystery. A simple, short explanation on your tee sheet or booking engine can go a long way in building trust. Sample Blurb to Add to Your Online Tee Sheet: We use dynamic, demand-based pricing to offer the best value to our golfers. Tee time rates may vary based on time of day, weather, seasonality, and how far in advance you book. Booking early? You’ll often lock in a lower rate! Playing during off-peak times? Great deals await. Just like many industries that are dependent on weather, season, and occupancy, this pricing strategy helps us keep rates fair and aligned to value. This message can be added: As a banner or text section on your booking page As a pop-up explanation when hovering over or clicking the price In an FAQ section near the tee time selection Step 3: Train Staff to Handle Feedback Some customers might still be surprised, especially your long-time regulars. That’s okay. Equip your staff to handle these moments with empathy and consistency. Coaching Tips: Don’t apologize for pricing changes. Instead, explain the benefits. Reinforce that prices still reflect value for time and demand. Use examples: “If you book your Friday morning round two weeks in advance, it’ll likely cost less than booking it last-minute.” Final Thoughts Rolling out dynamic pricing is as much about communication as it is about technology. Your team needs to be aligned. Your golfers need to feel informed. And your systems need to be seamless. When done right, dynamic pricing doesn’t just boost revenue, but makes the booking experience smarter, fairer, and more flexible for everyone. Bonus Tip: Let Technology Do the Heavy Lifting Dynamic pricing doesn’t mean more work for your team, especially if you’re using the right platform. Tools like Priswing integrate with your tee sheet and can automatically adjust prices based on your rules. You just define your objectives, and the system handles the rest with no spreadsheets or guesswork required. Want to keep pricing power and customer trust? Set guardrails on minimum and maximum rates, and make sure there’s always a visible deal for those who value savings.

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