Why Your Historic Data Shouldn’t Disappear With Your Tee Sheet Software Provider

How Priswing Protects Golf's Most Valuable Data

For any golf course operator, changing your Golf Management Software (GMS) is a massive decision and it's often driven by the promise of better features, support, or pricing. But too often, there’s a hidden cost that gets overlooked: the loss of historic tee sheet data.

That’s right. Years of data on booking trends, utilization patterns, player types, and pricing can vanish when you migrate to a new system. And once it's gone, it's gone.

But it doesn’t have to be that way.

Priswing Business Intelligence: A Smarter Way to Preserve and Use Data

What sets Priswing apart isn’t just its dynamic pricing capabilities, it’s the powerful Business Intelligence engine working behind the scenes. This engine is designed to ingest, protect, and analyze your historic data, no matter what tee sheet software you’re using.

Here’s how it works.

We Speak Tee Sheet Software Fluently

Priswing is integrated with nearly every major tee sheet software provider globally. This means that whether you're using Lightspeed, Club Prophet, ForeUp, Golfmanager, Club Caddie, or another platform, Priswing can read and pull in your historic data.

This level of interoperability is rare in the golf technology space, and it's intentional.

We’ve built strong partnerships so we can serve as a neutral data layer that sits across platforms, keeping your historical tee sheet intact no matter what software decisions you make in the future.

Changing Your Tee Sheet Software? Don't Let Your Data Get Left Behind

Let’s face it: no GMS lasts forever. Whether it’s poor support, lack of innovation, or a change in your needs, golf courses are increasingly considering transitions. But the risk of losing legacy data makes many hesitant to pull the trigger.

Priswing BI eliminates that fear.

If you’re considering switching GMS providers you don’t have to sacrifice your past data to embrace a better future.

With Priswing, you can preserve years of booking history, demand patterns, pricing models, and guest behavior data, and continue leveraging those insights even after the transition is complete.

Data That Works as Hard as You Do

Preserving your data is just the first step. Priswing’s Business Intelligence dashboard turns that raw information into meaningful, actionable insights:

Utilization analysis across days, times, and seasons
Booking lead time trends
Player type segmentation (members, public, repeat guests)
Historical rate mapping to guide smarter pricing decisions
And more...

Because we’re pulling from your actual historic tee sheet, and not just reports or summaries, you get depth, accuracy, and context that static exports can’t match.

Future-Proofing Golf Course Operations

Data is one of your course’s most valuable assets. Whether you’re fine-tuning your pricing strategy, evaluating staff efficiency, or just trying to understand your players better, your history holds the keys to your future.

Priswing BI gives you ownership of that history.

So if you're thinking about switching systems, or just want to make better use of the data you already have, now is the time to talk to us.

Closing Thoughts

You don’t need to wait for a system change to get started. Even if you're staying put with your current GMS, Priswing can still unlock deeper intelligence from your historic data and help you operate more strategically.

But if you are planning a switch, do it on your terms with your data in hand.

Let Priswing help you keep what you’ve earned.

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Holidays and Tee Time Pricing: Turning Unique Demand Patterns into Opportunity

August 29, 2025

Holidays bring more than just fireworks, parades, and family gatherings. They bring a whole new set of challenges and opportunities for golf operators when it comes to tee time pricing. Unlike typical weekends or weekdays, holidays often shift golfer behavior in unexpected ways. Understanding these shifts is key to optimizing occupancy and maximizing revenue. How Holidays Change Demand Not all holidays affect golf demand in the same way. Some create a surge, while others cause a surprising dip. For example: Labor Day: Effectively adds an extra weekend day, creating a three-day stretch where demand typically increases. Valentine’s Day: In contrast, we have seen that demand often drops on the nearest weekend, as many golfers spend that time with loved ones instead of at the course. Every holiday has its own rhythm. Some shift demand to unusual days, some boost play, and some reduce it altogether. The key is knowing how your customers behave and adjusting accordingly. Using Priswing to Manage Holidays at Scale This is where Priswing Business Intelligence comes in. By analyzing historical and market-wide booking patterns, Priswing helps operators see how each holiday uniquely impacts demand. That insight, combined with our flexible pricing tools, makes it easy to take control. Standard holidays are already built in. Courses do not need to start from scratch because holidays are automatically included. Custom holiday rules can be created. Want to run a July 4th promotion or set premium rates for a three-day weekend? Operators can add their own pricing rules and campaigns with ease. Year-over-year refinement. Once a holiday setup is in place, operators can keep it, adjust it, or let Priswing’s algorithm recommend new opportunities. The system learns from past results, saving time while driving performance. Beyond Holidays: Treating Events Like Holidays The same setup can also be applied to recurring local events that act like holidays. For instance, the PGA Show brings a surge of golfers into Orlando, Florida every year. Savvy operators can treat that week like a holiday, creating tailored pricing strategies to capture higher demand. With Priswing, setting this up is just as easy as marking a holiday on the calendar. Turning Complexity into Confidence Holidays and events no longer need to be a guessing game. With Priswing, golf operators can approach them with confidence, knowing they have the insights, tools, and automation to align tee time pricing with real demand. That means fewer headaches, stronger revenue, and happier golfers.

Getting the Most Out of Your Tee Time Marketplace Listings

August 4, 2025

Priswing Business Intelligence is enabling golf operators to measure the performance and understand the impact of their tee time marketplace listings at scale.

Why Resorts Are Turning to Priswing Dynamic Pricing for Golf

July 21, 2025

For years, resorts have mastered the art of dynamic pricing by optimizing room rates based on seasonality, events, customer demand, and booking behavior. Airlines followed suit, fine-tuning fares with precision based on geography, timing, and traveler segments. So why shouldn’t golf, especially resort golf, do the same? That’s the exact question that inspired the team behind Priswing . At Priswing, we saw the parallels between golf and the broader travel industry: both are experience-driven, demand-sensitive, and shaped heavily by often uncontrollable factors like weather, seasonality, local events, and holidays . But we didn’t stop at basic rules or manual pricing tweaks. Priswing’s machine learning algorithm continuously ingests tee time data, booking patterns, and demand signals to automatically pinpoint the ideal price at the ideal time so you’re always maximizing yield without sacrificing the golfer experience . We built a platform that brings the intelligence and adaptability of modern travel pricing to the tee sheet without adding complexity for your staff. Built for Resorts, Modeled After Travel Golf at a resort is rarely just a tee time, it’s part of a bigger experience. Whether it’s spring break in Scottsdale or a long holiday weekend in Hilton Head, demand is fluid but can be anticipated and prepared for if you have the right tools . With Priswing, resort courses can: Automatically adjust pricing based on key demand variables like day-of-week, weather forecasts, and booking lead time. Create special rates for high-demand days like holidays, large events, or tournament weekends—just like pricing out rooms during peak occupancy. Tailor pricing to specific customer segments like hotel guests, loyalty members, or stay-and-play packages to ensure the right price for the right golfer. Take Control with Business Intelligence Dynamic pricing is only part of the equation. The other piece is knowing what’s working and why . Priswing’s built-in Business Intelligence (BI) tools give resort operators a real-time window into performance. You can: Track revenue lift from dynamic pricing changes. Identify booking trends across date ranges, rate classes, or customer types. Measure how weather or promotions are impacting conversion. Easily share performance insights across departments, from golf operations to marketing. Data-driven decisions don’t just improve pricing, they shape your whole operation. Your Course, Your Strategy We understand that every resort is unique. That’s why Priswing was built to be flexible. You define your goals, whether it’s revenue maximization, volume, or guest experience, and we provide the pricing engine and data tools to execute it. And since we’re already integrated with nearly every major tee sheet provider globally, implementation is seamless. Golf Shouldn’t Be Left Behind Hotels and airlines wouldn’t dream of static pricing. So why should resort golf? With Priswing, you’re no longer guessing at what to charge or when to charge it. You're leveraging the same proven strategies that drive profitability across the travel industry, but now tailored for the tee sheet and the unique needs of golfers. ➡️ Read the case study of Arabella Golf Mallorca here.