Why Resorts Are Turning to Priswing Dynamic Pricing for Golf
For years, resorts have mastered the art of dynamic pricing by optimizing room rates based on seasonality, events, customer demand, and booking behavior. Airlines followed suit, fine-tuning fares with precision based on geography, timing, and traveler segments. So why shouldn’t golf, especially resort golf, do the same?
That’s the exact question that inspired the team behind Priswing.
At Priswing, we saw the parallels between golf and the broader travel industry: both are experience-driven, demand-sensitive, and shaped heavily by often uncontrollable factors like weather, seasonality, local events, and holidays.
But we didn’t stop at basic rules or manual pricing tweaks. Priswing’s machine learning algorithm continuously ingests tee time data, booking patterns, and demand signals to automatically pinpoint the ideal price at the ideal time so you’re always maximizing yield without sacrificing the golfer experience.
We built a platform that brings the intelligence and adaptability of modern travel pricing to the tee sheet without adding complexity for your staff.
Built for Resorts, Modeled After Travel
Golf at a resort is rarely just a tee time, it’s part of a bigger experience. Whether it’s spring break in Scottsdale or a long holiday weekend in Hilton Head, demand is fluid but can be anticipated and prepared for if you have the right tools.
With Priswing, resort courses can:
- Automatically adjust pricing based on key demand variables like day-of-week, weather forecasts, and booking lead time.
- Create special rates for high-demand days like holidays, large events, or tournament weekends—just like pricing out rooms during peak occupancy.
- Tailor pricing to specific customer segments like hotel guests, loyalty members, or stay-and-play packages to ensure the right price for the right golfer.
Take Control with Business Intelligence
Dynamic pricing is only part of the equation. The other piece is knowing what’s working and why.
Priswing’s built-in Business Intelligence (BI) tools give resort operators a real-time window into performance. You can:
- Track revenue lift from dynamic pricing changes.
- Identify booking trends across date ranges, rate classes, or customer types.
- Measure how weather or promotions are impacting conversion.
- Easily share performance insights across departments, from golf operations to marketing.
Data-driven decisions don’t just improve pricing, they shape your whole operation.
Your Course, Your Strategy
We understand that every resort is unique. That’s why Priswing was built to be flexible. You define your goals, whether it’s revenue maximization, volume, or guest experience, and we provide the pricing engine and data tools to execute it.
And since we’re already integrated with nearly every major tee sheet provider globally, implementation is seamless.
Golf Shouldn’t Be Left Behind
Hotels and airlines wouldn’t dream of static pricing. So why should resort golf? With Priswing, you’re no longer guessing at what to charge or when to charge it. You're leveraging the same proven strategies that drive profitability across the travel industry, but now tailored for the tee sheet and the unique needs of golfers.
Golf is in the middle of a well-earned boom; rounds are up, interest is strong, new players are entering the game, and seasoned golfers are playing more than ever. But here’s the part that doesn’t always get talked about: growth alone doesn’t guarantee better golf courses. What does make the difference is what courses are able to do with the incremental revenue they capture—and how that revenue gets reinvested back into the experience. That’s where Priswing comes in. The Golf Experience Is the True Differentiator Ask any golfer why they love their home course and you’ll rarely hear “because it was the cheapest tee time.” They’ll talk about: Greens that roll true A clubhouse that feels welcoming A pro shop that actually has what they need Staff who remember their name and go the extra mile The heart-and-soul of a golf course isn’t always about being the fanciest or most expensive facility. It’s about pride. Culture. Consistency. Care. And delivering that kind of experience requires reinvestment year after year. Incremental Revenue Changes Everything Owning and operating a golf course is expensive. Maintenance costs rise. Labor is competitive. Equipment doesn’t get cheaper. And expectations from golfers continue to increase. Priswing’s intelligent pricing is pricing done the golfer’s way, it helps courses capture incremental revenue that would otherwise be left on the table. Let’s put it into perspective. If smarter pricing was able to capture just $4 more per tee time on average, that impact compounds quickly: Over hundreds of tee times per week Across an entire season And then year over year That’s not theoretical revenue. That’s real money that can be reinvested into: Better playing conditions Clubhouse upgrades Expanded amenities Staff wages, training, and retention Small pricing improvements add up to big operational freedom. Reinvesting Where It Matters Most When courses have more flexibility in their budgets, the benefits show up everywhere golfers notice: Greens get the attention they deserve Practice areas improve Cart paths, bunkers, and signage don’t get deferred The pro shop evolves instead of stagnates The result? A facility you’re proud of and one that golfers talk about, return to, and recommend. Why Superintendents Are Going to Love You for Bringing on Priswing Superintendents may not be setting tee time prices, but their ability to succeed is directly tied to the resources available to them. Across the industry, course maintenance has become more complex and more demanding. Expectations for conditioning are high, while budgets are constantly under pressure. When revenue improves: Maintenance plans are less reactive Equipment replacement doesn’t get endlessly postponed Staffing levels become more sustainable Long-term agronomic goals are actually achievable Better pricing decisions upstream lead to better conditions downstream. Simply put: when ownership and operators capture more value from demand, superintendents are empowered to do their best work—and that shows up on every green, fairway, and tee box. Smarter Pricing for Stronger Courses Makes Better Golf Priswing isn’t about charging golfers more just for the sake of it. It’s about aligning price with demand in a way that golfers understand and accept, while giving courses the financial headroom they need to thrive. In a moment when golf has momentum, reinvesting back into facilities isn’t optional. It’s essential. Because the courses that win long-term won’t just be the busiest. They’ll be the ones that feel cared for. The ones with culture. The ones people are proud to call home. That’s what smarter pricing makes possible.
The Missing Link in Golf Resort Revenue Strategy In hospitality, few metrics matter more than RevPAR (Revenue Per Available Room). RevPAR is the core performance indicator hotels use to understand how efficiently they are monetizing their room inventory. It combines occupancy and average daily rate (ADR) into a single, powerful measure of revenue effectiveness. In simple terms, RevPAR answers one question: How well are we turning our available rooms into revenue? Hotel revenue managers use RevPAR to guide pricing decisions, forecast demand, and align rates with seasonality, events, and booking behavior. It is foundational to modern yield management, and it works. But for many resorts, one major revenue-generating asset still operates outside this framework: the golf course. Golf Has a Major RevPAR Opportunity A golf course has the same economic characteristics as a hotel: Fixed inventory (a finite number of tee times per day) Perishable demand (an unsold tee time is lost forever) Highly variable demand by season, day, time, and external events Which means golf has its own version of RevPAR. In golf, the equivalent metric is often referred to as Revenue Per Available Round and it's a measure of how effectively a course converts its tee sheet into revenue. Yet while hotel leaders obsess over RevPAR, many golf operations still rely on static or occupancy-based green fees, manual price changes, or broad seasonal rate cards. The result is familiar: Peak tee times are underpriced Off-peak inventory goes unused Pricing is short-sighted and disconnected from true demand Revenue is managed reactively instead of strategically In short, golf inventory is rarely managed with the same rigor as rooms, even at resorts where hospitality revenue management is highly mature. Why This Disconnect Exists at Golf Resorts Resorts are sophisticated businesses where room rates flex with demand, packages are optimized, and events are priced dynamically. Revenue leaders at these properties actively forecast performance weeks and months in advance. Golf, however, has traditionally been treated as an amenity and not as yield-managed inventory; a mindset that leaves value on the table. When tee times are priced statically or merely reactive to occupancy rates, the resort misses the opportunity to: Capture premium demand during peak periods Stimulate play during shoulder and off-peak windows Align golf pricing with broader resort occupancy trends Maximize total guest spend across rooms and rounds The irony is that the hotel side of the business already has the playbook. Applying RevPAR Thinking to the Tee Sheet Yield management works because it aligns price with predicted demand, not guesswork. Priswing brings this same discipline to golf by applying hotel-grade pricing intelligence to tee time inventory. Instead of asking, “What should our green fee be this season?” the question becomes: “What is the optimal price for this tee time, given current and projected demand?” Priswing evaluates: Historical booking patterns Seasonal and day-of-week demand Tee time performance by daypart Event-driven and travel-driven demand shifts Advanced booking behavior Weather sensitivity This allows golf resorts to manage Revenue Per Available Round with the same intentionality they already apply to RevPAR on the hotel side. More Revenue and a Better Guest Experience Yield management is often misunderstood as purely revenue-driven. In reality, it improves pricing fairness and transparency. Guests already expect demand-based pricing when booking rooms, flights, and experiences. When tee time pricing reflects real-world demand, it feels consistent with the rest of the resort experience and not arbitrary. For resorts, the benefits are twofold: Higher yield during peak demand Better utilization during slower periods All without increasing volume or sacrificing brand standards. Why Priswing Is Perfect for Resort and Hotel Golf Many golf pricing tools stop at “dynamic pricing” where rates respond to booking occupancy. Priswing goes further by aligning golf pricing with hospitality revenue management principles already in use across the resort. Priswing is uniquely positioned for resort golf because it: Treats tee times as perishable inventory Uses yield management logic familiar to hotel revenue teams Supports strategic and package pricing across seasons, events, and demand cycles Enables golf to participate fully in total resort revenue optimization For resorts already managing RevPAR aggressively on the hotel side, Priswing ensures golf is no longer the outlier. Golf Shouldn’t Be Your Last Unmanaged Inventory If RevPAR guides how you price rooms, Revenue Per Available Round should guide how you price tee times. Resorts that apply yield management consistently across their property unlock incremental revenue, better utilization, and a more cohesive guest experience. Priswing helps resorts connect the dots to bring hotel-grade revenue intelligence to the tee sheet.
The Hidden Dilemma of Singles and Twosomes Every golfer has probably done it at one point or another. You’re booking a tee time for yourself or yourself and a buddy. You find a perfect slot with some room for you to breathe in the afternoon. You click “Book,” confirm your spot, and move on with your day. Simple. Convenient. Exactly how modern booking should work. But behind the scenes, that simple single or twosome booking quietly creates a challenge for the golf course. Because while single players and pairs naturally prefer to book into open tee times, those partial bookings create a haphazard tee sheet schedule on the backend and often block larger playing groups from reserving prime slots. What feels like a smooth customer experience for the golfer becomes a complex operational puzzle and a loss of potential revenue for the course. And it happens constantly. Half of All Tee Times are Partially Filled In recent simulation modeling and anonymized research across a broad sample of golf facilities, we found: 50% of tee times book as full foursomes 20% book with three players 20% book with two players 10% book with single players That means roughly half of all tee times are partially filled at the time of booking . Individually, these bookings make perfect sense for golfers. But collectively, they create: Stranded singles sitting in premium morning slots Twosomes blocking high-demand tee times “Swiss cheese” tee sheets with gaps that are hard to sell later Lost opportunities for full groups ready to book Over time, these small inefficiencies add up to meaningful revenue leakage. The Real Cost Isn't Just the Empty Slot The obvious loss is simple: An unfilled spot is a green fee never collected. But the deeper cost is more subtle. A premium tee time with only a single golfer is effectively removed from inventory for foursomes. That devalues your highest-demand hours and forces operators to either leave revenue on the table, or discount it later to fill the gap. Neither is ideal, and it still also introduces operational friction: Inconsistent pace of play Uneven group distribution Staff uncertainty around expected volume Increased reliance on last-minute deals Meanwhile, golfers did nothing wrong, they simply booked the most convenient slot available. This is not a customer behavior problem. It’s an inventory optimization problem. Small Improvements with Big Impact Our simulation modeling shows that solving even a fraction of this issue can generate meaningful results. By intelligently guiding partial bookings into better-fitting tee times and applying precise, incentive-based pricing where appropriate, we project an average 1–2% uplift in total rounds and revenue. That may sound modest; until you apply it across: A full season A busy daily tee sheet Cart fees Food & beverage Merchandise Suddenly, that 1–2% becomes a major financial lever delivered without adding tee times, raising rack rates, or increasing staff workload. A New Way to Fill the Tee Sheet This is exactly the problem Priswing set out to solve. Introducing Gap Fill A novel new approach to tee sheet optimization powered by machine learning models trained on: Golfer booking behavior Price sensitivity by daypart Historical sell-through velocity Weather patterns Event calendars And the unique demand rhythm of your course Gap Fill continuously scans your tee sheet, identifies emerging partial-group risk, and dynamically applies the right incentive at the right moment to nudge golfers into slots that complete groups rather than fragment them. This is done intelligently, without blanket discounts or last-minute fire sales that often end up incentivizing last minute bookings from customers. Gap Fill is precision micro-yield management , tuned to how golfers actually book. Creating a Better Golfer Experience This isn’t just better for operators. Golfers benefit from: More availability in premium tee times Fair, transparent pricing Fewer frustrating “no foursome slots left” messages Smoother pace-of-play experiences on course Everyone wins when the tee sheet flows better. From Static Inventory to Living, Learning Yield For years, the industry has embraced dynamic pricing at the macro level by adjusting prices depending on time of day or day of week. Priswing took it further by applying machine learning to truly optimize prices across the tee sheet. And Gap Fill takes it to the next level. Slot-by-slot intelligence. Group-by-group optimization. Revenue without disruption. No more guessing. No more Swiss cheese tee sheets. No more leaving money behind in the smallest gaps. The tee sheet finally works as hard as the operator behind it.