Dynamic Pricing for Golf Courses: Maximizing Revenue While Keeping Golfers Happy

Priswing is excited to attend to the Golf Inc Strategies Summit to get together with industry leaders to share our revolutionary golf dynamic pricing technology.

Holidays bring more than just fireworks, parades, and family gatherings. They bring a whole new set of challenges and opportunities for golf operators when it comes to tee time pricing. Unlike typical weekends or weekdays, holidays often shift golfer behavior in unexpected ways. Understanding these shifts is key to optimizing occupancy and maximizing revenue. How Holidays Change Demand Not all holidays affect golf demand in the same way. Some create a surge, while others cause a surprising dip. For example: Labor Day: Effectively adds an extra weekend day, creating a three-day stretch where demand typically increases. Valentine’s Day: In contrast, we have seen that demand often drops on the nearest weekend, as many golfers spend that time with loved ones instead of at the course. Every holiday has its own rhythm. Some shift demand to unusual days, some boost play, and some reduce it altogether. The key is knowing how your customers behave and adjusting accordingly. Using Priswing to Manage Holidays at Scale This is where Priswing Business Intelligence comes in. By analyzing historical and market-wide booking patterns, Priswing helps operators see how each holiday uniquely impacts demand. That insight, combined with our flexible pricing tools, makes it easy to take control. Standard holidays are already built in. Courses do not need to start from scratch because holidays are automatically included. Custom holiday rules can be created. Want to run a July 4th promotion or set premium rates for a three-day weekend? Operators can add their own pricing rules and campaigns with ease. Year-over-year refinement. Once a holiday setup is in place, operators can keep it, adjust it, or let Priswing’s algorithm recommend new opportunities. The system learns from past results, saving time while driving performance. Beyond Holidays: Treating Events Like Holidays The same setup can also be applied to recurring local events that act like holidays. For instance, the PGA Show brings a surge of golfers into Orlando, Florida every year. Savvy operators can treat that week like a holiday, creating tailored pricing strategies to capture higher demand. With Priswing, setting this up is just as easy as marking a holiday on the calendar. Turning Complexity into Confidence Holidays and events no longer need to be a guessing game. With Priswing, golf operators can approach them with confidence, knowing they have the insights, tools, and automation to align tee time pricing with real demand. That means fewer headaches, stronger revenue, and happier golfers.