Reflections from the Golf Business Technology Conference: The Future of Golf Is Bright

Last week, our team had the opportunity to attend the Golf Business Technology Conference, and we came away feeling inspired, energized, and more optimistic than ever about the future of our industry.

From powerful keynotes to in-depth panel discussions and insightful conversations on the show floor, one thing was abundantly clear: the game of golf is evolving — and technology is leading the way.

Innovation Is Driving the Game Forward

This year’s conference brought together the best and brightest minds in golf business, technology, and operations. We saw firsthand how new tools, platforms, and strategies are reshaping every aspect of the golfer experience — from course management and marketing to engagement, data, and dynamic pricing (our personal favorite).

We were thrilled to be part of this gathering of innovators and changemakers who are passionate about making golf more accessible, efficient, and profitable for operators — and more engaging, seamless, and enjoyable for players.

What We Loved Most

✅ The energy. You could feel the momentum in every session. Golf is growing, and the industry is meeting that growth with fresh ideas and bold investments.

✅ The collaboration. It was amazing to connect with operators, partners, and fellow tech companies who share our vision for modernizing golf through smart, scalable solutions.

✅ The commitment to progress. From discussions about AI and data-driven decision-making to sustainability, customer engagement, and mobile-first strategies — the focus was clearly on the future.

Where Priswing Fits In

At Priswing, we’ve always believed that smart pricing is one of the most powerful levers golf courses can use to improve operations, drive profitability, and shape player behavior. What we saw at the conference reinforced that belief — and validated the growing need for tools that are both intelligent and adaptable.

Whether it's:

• Empowering golf operators to maximize yield without sacrificing player satisfaction,
• Helping teams save time through automation,
• Or enabling courses to engage golfers across channels with strategic incentives…

Priswing is proud to be at the forefront of that innovation.

Looking Ahead

If the Golf Business Technology Conference taught us anything, it’s that the golf industry is not just keeping up with innovation — it’s embracing it wholeheartedly. We’re honored to be part of this exciting transformation and grateful to everyone we met who’s contributing to it.

To our partners, customers, and new friends: thank you for the conversations, the ideas, and the shared enthusiasm. We’re already looking forward to next year.

Until then, keep innovating — and we’ll keep building the tools to help you thrive.