Reflections from the Golf Business Technology Conference: The Future of Golf Is Bright

Technology Innovators and Golf Leaders Come Together in Belfast

Last week, our team had the opportunity to attend the Golf Business Technology Conference, and we came away feeling inspired, energized, and more optimistic than ever about the future of our industry.

From powerful keynotes to in-depth panel discussions and insightful conversations on the show floor, one thing was abundantly clear: the game of golf is evolving — and technology is leading the way.

Innovation Is Driving the Game Forward

This year’s conference brought together the best and brightest minds in golf business, technology, and operations. We saw firsthand how new tools, platforms, and strategies are reshaping every aspect of the golfer experience — from course management and marketing to engagement, data, and dynamic pricing (our personal favorite).

We were thrilled to be part of this gathering of innovators and changemakers who are passionate about making golf more accessible, efficient, and profitable for operators — and more engaging, seamless, and enjoyable for players.

What We Loved Most

✅ The energy. You could feel the momentum in every session. Golf is growing, and the industry is meeting that growth with fresh ideas and bold investments.

✅ The collaboration. It was amazing to connect with operators, partners, and fellow tech companies who share our vision for modernizing golf through smart, scalable solutions.

✅ The commitment to progress. From discussions about AI and data-driven decision-making to sustainability, customer engagement, and mobile-first strategies — the focus was clearly on the future.

Where Priswing Fits In

At Priswing, we’ve always believed that smart pricing is one of the most powerful levers golf courses can use to improve operations, drive profitability, and shape player behavior. What we saw at the conference reinforced that belief — and validated the growing need for tools that are both intelligent and adaptable.

Whether it's:

Empowering golf operators to maximize yield without sacrificing player satisfaction,
Helping teams save time through automation,
Or enabling courses to engage golfers across channels with strategic incentives…

Priswing is proud to be at the forefront of that innovation.

Looking Ahead

If the Golf Business Technology Conference taught us anything, it’s that the golf industry is not just keeping up with innovation — it’s embracing it wholeheartedly. We’re honored to be part of this exciting transformation and grateful to everyone we met who’s contributing to it.

To our partners, customers, and new friends: thank you for the conversations, the ideas, and the shared enthusiasm. We’re already looking forward to next year.

Until then, keep innovating — and we’ll keep building the tools to help you thrive.

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Holidays and Tee Time Pricing: Turning Unique Demand Patterns into Opportunity

August 29, 2025

Holidays bring more than just fireworks, parades, and family gatherings. They bring a whole new set of challenges and opportunities for golf operators when it comes to tee time pricing. Unlike typical weekends or weekdays, holidays often shift golfer behavior in unexpected ways. Understanding these shifts is key to optimizing occupancy and maximizing revenue. How Holidays Change Demand Not all holidays affect golf demand in the same way. Some create a surge, while others cause a surprising dip. For example: Labor Day: Effectively adds an extra weekend day, creating a three-day stretch where demand typically increases. Valentine’s Day: In contrast, we have seen that demand often drops on the nearest weekend, as many golfers spend that time with loved ones instead of at the course. Every holiday has its own rhythm. Some shift demand to unusual days, some boost play, and some reduce it altogether. The key is knowing how your customers behave and adjusting accordingly. Using Priswing to Manage Holidays at Scale This is where Priswing Business Intelligence comes in. By analyzing historical and market-wide booking patterns, Priswing helps operators see how each holiday uniquely impacts demand. That insight, combined with our flexible pricing tools, makes it easy to take control. Standard holidays are already built in. Courses do not need to start from scratch because holidays are automatically included. Custom holiday rules can be created. Want to run a July 4th promotion or set premium rates for a three-day weekend? Operators can add their own pricing rules and campaigns with ease. Year-over-year refinement. Once a holiday setup is in place, operators can keep it, adjust it, or let Priswing’s algorithm recommend new opportunities. The system learns from past results, saving time while driving performance. Beyond Holidays: Treating Events Like Holidays The same setup can also be applied to recurring local events that act like holidays. For instance, the PGA Show brings a surge of golfers into Orlando, Florida every year. Savvy operators can treat that week like a holiday, creating tailored pricing strategies to capture higher demand. With Priswing, setting this up is just as easy as marking a holiday on the calendar. Turning Complexity into Confidence Holidays and events no longer need to be a guessing game. With Priswing, golf operators can approach them with confidence, knowing they have the insights, tools, and automation to align tee time pricing with real demand. That means fewer headaches, stronger revenue, and happier golfers.

Getting the Most Out of Your Tee Time Marketplace Listings

August 4, 2025

Priswing Business Intelligence is enabling golf operators to measure the performance and understand the impact of their tee time marketplace listings at scale.

Why Resorts Are Turning to Priswing Dynamic Pricing for Golf

July 21, 2025

For years, resorts have mastered the art of dynamic pricing by optimizing room rates based on seasonality, events, customer demand, and booking behavior. Airlines followed suit, fine-tuning fares with precision based on geography, timing, and traveler segments. So why shouldn’t golf, especially resort golf, do the same? That’s the exact question that inspired the team behind Priswing . At Priswing, we saw the parallels between golf and the broader travel industry: both are experience-driven, demand-sensitive, and shaped heavily by often uncontrollable factors like weather, seasonality, local events, and holidays . But we didn’t stop at basic rules or manual pricing tweaks. Priswing’s machine learning algorithm continuously ingests tee time data, booking patterns, and demand signals to automatically pinpoint the ideal price at the ideal time so you’re always maximizing yield without sacrificing the golfer experience . We built a platform that brings the intelligence and adaptability of modern travel pricing to the tee sheet without adding complexity for your staff. Built for Resorts, Modeled After Travel Golf at a resort is rarely just a tee time, it’s part of a bigger experience. Whether it’s spring break in Scottsdale or a long holiday weekend in Hilton Head, demand is fluid but can be anticipated and prepared for if you have the right tools . With Priswing, resort courses can: Automatically adjust pricing based on key demand variables like day-of-week, weather forecasts, and booking lead time. Create special rates for high-demand days like holidays, large events, or tournament weekends—just like pricing out rooms during peak occupancy. Tailor pricing to specific customer segments like hotel guests, loyalty members, or stay-and-play packages to ensure the right price for the right golfer. Take Control with Business Intelligence Dynamic pricing is only part of the equation. The other piece is knowing what’s working and why . Priswing’s built-in Business Intelligence (BI) tools give resort operators a real-time window into performance. You can: Track revenue lift from dynamic pricing changes. Identify booking trends across date ranges, rate classes, or customer types. Measure how weather or promotions are impacting conversion. Easily share performance insights across departments, from golf operations to marketing. Data-driven decisions don’t just improve pricing, they shape your whole operation. Your Course, Your Strategy We understand that every resort is unique. That’s why Priswing was built to be flexible. You define your goals, whether it’s revenue maximization, volume, or guest experience, and we provide the pricing engine and data tools to execute it. And since we’re already integrated with nearly every major tee sheet provider globally, implementation is seamless. Golf Shouldn’t Be Left Behind Hotels and airlines wouldn’t dream of static pricing. So why should resort golf? With Priswing, you’re no longer guessing at what to charge or when to charge it. You're leveraging the same proven strategies that drive profitability across the travel industry, but now tailored for the tee sheet and the unique needs of golfers. ➡️ Read the case study of Arabella Golf Mallorca here.