Getting the Most Out of Your Tee Time Marketplace Listings

Third-party tee time marketplaces have become essential tools for golf courses, especially resorts and destination properties looking to expand their reach and attract more players. Platforms like these make it easy for travelers, casual players, or last-minute bookers to discover available tee times across multiple courses in one place.

But while that added visibility can be valuable, it raises a critical question: Are you getting the full picture of how these platforms impact your business?

At Priswing, we work with courses of all sizes from standalone resort properties to multi-course operators (MCOs), and what we’ve consistently seen is the need for clearer insight and stronger pricing control across all booking channels, including third-party marketplaces.

Visibility Is Great But Blind Spots Can Be Costly

Channels like GolfNow, Supreme Golf, and others can drive rounds and fill your tee sheet, especially in high-traffic or seasonal markets, which is why it's important for golf operators to understand the impact of these channels to their business.

In many cases, these platforms access your inventory through barter agreements. In exchange for placement, they gain certain tee times which they can then price independently, occasionally discounting to drive volume.

Without visibility into what’s being sold, when, and at what effective yield, it’s hard to know and measure performance.

That’s where Priswing can help.

Priswing Works Alongside Marketplaces to Give You Strategic Control

Whether you're managing one facility or a regional portfolio, Priswing helps you answer key revenue questions:

Which booking channels are driving actual revenue vs. just rounds?
How are your most valuable tee times being priced through barter slots?
How does demand change across days, seasons, or specific times of day?

With Priswing Dynamic Pricing, you can price every tee time based on real-time demand so even slots distributed through marketplaces reflect their true value.

This is especially important for resort properties, where tee time yield varies significantly by season and guest flow. Predictive, dynamic pricing lets you adapt quickly and confidently.

Priswing BI: Understand Channel Performance at a Glance

To go further, Priswing BI (Business Intelligence) gives you booking and revenue insights by source so you can measure exactly how third-party marketplaces are performing compared to direct channels, call-ins, or in-house member bookings.

For MCOs and portfolio managers, this reporting standardizes performance data across all properties, making it easier to:

Compare third-party marketplace performance across locations
Measure ROI on barter and promotional agreements
Make more confident decisions around distribution and pricing

Dive deeper: Priswing for Golf Course Management Companies

The Bottom Line: Make Every Channel Work Better

You don’t need to choose between third-party exposure and pricing control. With Priswing, you can have both:

Real-time insight into which channels drive the most value
Smarter, demand-based pricing across your entire tee sheet
Tools to protect your most profitable inventory
Unified dashboards to manage revenue performance at scale

In short, Priswing helps you get more out of the systems and marketplaces you already use by giving you the visibility and control to make every round more valuable.

Want to see what Priswing could reveal about your current distribution strategy?

Book a demo or reach out to our team. We’d love to show you how you can increase performance without disrupting your existing workflows.

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Why We’re Excited to Attend the 2025 Golf Inc. Strategies Summit

September 11, 2025

Priswing is excited to attend to the Golf Inc Strategies Summit to get together with industry leaders to share our revolutionary golf dynamic pricing technology.

Holidays and Tee Time Pricing: Turning Unique Demand Patterns into Opportunity

August 29, 2025

Holidays bring more than just fireworks, parades, and family gatherings. They bring a whole new set of challenges and opportunities for golf operators when it comes to tee time pricing. Unlike typical weekends or weekdays, holidays often shift golfer behavior in unexpected ways. Understanding these shifts is key to optimizing occupancy and maximizing revenue. How Holidays Change Demand Not all holidays affect golf demand in the same way. Some create a surge, while others cause a surprising dip. For example: Labor Day: Effectively adds an extra weekend day, creating a three-day stretch where demand typically increases. Valentine’s Day: In contrast, we have seen that demand often drops on the nearest weekend, as many golfers spend that time with loved ones instead of at the course. Every holiday has its own rhythm. Some shift demand to unusual days, some boost play, and some reduce it altogether. The key is knowing how your customers behave and adjusting accordingly. Using Priswing to Manage Holidays at Scale This is where Priswing Business Intelligence comes in. By analyzing historical and market-wide booking patterns, Priswing helps operators see how each holiday uniquely impacts demand. That insight, combined with our flexible pricing tools, makes it easy to take control. Standard holidays are already built in. Courses do not need to start from scratch because holidays are automatically included. Custom holiday rules can be created. Want to run a July 4th promotion or set premium rates for a three-day weekend? Operators can add their own pricing rules and campaigns with ease. Year-over-year refinement. Once a holiday setup is in place, operators can keep it, adjust it, or let Priswing’s algorithm recommend new opportunities. The system learns from past results, saving time while driving performance. Beyond Holidays: Treating Events Like Holidays The same setup can also be applied to recurring local events that act like holidays. For instance, the PGA Show brings a surge of golfers into Orlando, Florida every year. Savvy operators can treat that week like a holiday, creating tailored pricing strategies to capture higher demand. With Priswing, setting this up is just as easy as marking a holiday on the calendar. Turning Complexity into Confidence Holidays and events no longer need to be a guessing game. With Priswing, golf operators can approach them with confidence, knowing they have the insights, tools, and automation to align tee time pricing with real demand. That means fewer headaches, stronger revenue, and happier golfers.

Why Resorts Are Turning to Priswing Dynamic Pricing for Golf

July 21, 2025

For years, resorts have mastered the art of dynamic pricing by optimizing room rates based on seasonality, events, customer demand, and booking behavior. Airlines followed suit, fine-tuning fares with precision based on geography, timing, and traveler segments. So why shouldn’t golf, especially resort golf, do the same? That’s the exact question that inspired the team behind Priswing . At Priswing, we saw the parallels between golf and the broader travel industry: both are experience-driven, demand-sensitive, and shaped heavily by often uncontrollable factors like weather, seasonality, local events, and holidays . But we didn’t stop at basic rules or manual pricing tweaks. Priswing’s machine learning algorithm continuously ingests tee time data, booking patterns, and demand signals to automatically pinpoint the ideal price at the ideal time so you’re always maximizing yield without sacrificing the golfer experience . We built a platform that brings the intelligence and adaptability of modern travel pricing to the tee sheet without adding complexity for your staff. Built for Resorts, Modeled After Travel Golf at a resort is rarely just a tee time, it’s part of a bigger experience. Whether it’s spring break in Scottsdale or a long holiday weekend in Hilton Head, demand is fluid but can be anticipated and prepared for if you have the right tools . With Priswing, resort courses can: Automatically adjust pricing based on key demand variables like day-of-week, weather forecasts, and booking lead time. Create special rates for high-demand days like holidays, large events, or tournament weekends—just like pricing out rooms during peak occupancy. Tailor pricing to specific customer segments like hotel guests, loyalty members, or stay-and-play packages to ensure the right price for the right golfer. Take Control with Business Intelligence Dynamic pricing is only part of the equation. The other piece is knowing what’s working and why . Priswing’s built-in Business Intelligence (BI) tools give resort operators a real-time window into performance. You can: Track revenue lift from dynamic pricing changes. Identify booking trends across date ranges, rate classes, or customer types. Measure how weather or promotions are impacting conversion. Easily share performance insights across departments, from golf operations to marketing. Data-driven decisions don’t just improve pricing, they shape your whole operation. Your Course, Your Strategy We understand that every resort is unique. That’s why Priswing was built to be flexible. You define your goals, whether it’s revenue maximization, volume, or guest experience, and we provide the pricing engine and data tools to execute it. And since we’re already integrated with nearly every major tee sheet provider globally, implementation is seamless. Golf Shouldn’t Be Left Behind Hotels and airlines wouldn’t dream of static pricing. So why should resort golf? With Priswing, you’re no longer guessing at what to charge or when to charge it. You're leveraging the same proven strategies that drive profitability across the travel industry, but now tailored for the tee sheet and the unique needs of golfers. ➡️ Read the case study of Arabella Golf Mallorca here.