Getting the Full Picture of Your Tee Time Marketplace Listings

Third-party tee time marketplaces have become essential tools for golf courses, especially resorts and destination properties looking to expand their reach and attract more players. Platforms like these make it easy for travelers, casual players, or last-minute bookers to discover available tee times across multiple courses in one place.

But while that added visibility can be valuable, it raises a critical question: Are you getting the full picture of how these platforms impact your business?

At Priswing, we work with courses of all sizes from standalone resort properties to multi-course operators (MCOs), and what we’ve consistently seen is the need for clearer insight and stronger pricing control across all booking channels, including third-party marketplaces.

Visibility Is Great But Blind Spots Can Be Costly

Channels like GolfNow, Supreme Golf, and others can drive rounds and fill your tee sheet, especially in high-traffic or seasonal markets, which is why it's important for golf operators to understand the impact of these channels to their business.

In many cases, these platforms access your inventory through barter agreements. In exchange for placement, they gain certain tee times which they can then price independently, occasionally discounting to drive volume.

Without visibility into what’s being sold, when, and at what effective yield, it’s hard to know and measure performance.

That’s where Priswing can help.

Priswing Works Alongside Marketplaces to Give You Strategic Control

Whether you're managing one facility or a regional portfolio, Priswing helps you answer key revenue questions:

Which booking channels are driving actual revenue vs. just rounds?
How are your most valuable tee times being priced through barter slots?
How does demand change across days, seasons, or specific times of day?

With Priswing Dynamic Pricing, you can price every tee time based on real-time demand so even slots distributed through marketplaces reflect their true value.

This is especially important for resort properties, where tee time yield varies significantly by season and guest flow. Predictive, dynamic pricing lets you adapt quickly and confidently.

Priswing BI: Understand Channel Performance at a Glance

To go further, Priswing BI (Business Intelligence) gives you booking and revenue insights by source so you can measure exactly how third-party marketplaces are performing compared to direct channels, call-ins, or in-house member bookings.

For MCOs and portfolio managers, this reporting standardizes performance data across all properties, making it easier to:

Compare third-party marketplace performance across locations
Measure ROI on barter and promotional agreements
Make more confident decisions around distribution and pricing

Dive deeper: Priswing for Golf Course Management Companies

The Bottom Line: Make Every Channel Work Better

You don’t need to choose between third-party exposure and pricing control. With Priswing, you can have both:

Real-time insight into which channels drive the most value
Smarter, demand-based pricing across your entire tee sheet
Tools to protect your most profitable inventory
Unified dashboards to manage revenue performance at scale

In short, Priswing helps you get more out of the systems and marketplaces you already use by giving you the visibility and control to make every round more valuable.

Want to see what Priswing could reveal about your current distribution strategy?

Book a demo or reach out to our team. We’d love to show you how you can increase performance without disrupting your existing workflows.

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Why Resorts Are Turning to Priswing Dynamic Pricing for Golf

July 21, 2025

For years, resorts have mastered the art of dynamic pricing by optimizing room rates based on seasonality, events, customer demand, and booking behavior. Airlines followed suit, fine-tuning fares with precision based on geography, timing, and traveler segments. So why shouldn’t golf, especially resort golf, do the same? That’s the exact question that inspired the team behind Priswing . At Priswing, we saw the parallels between golf and the broader travel industry: both are experience-driven, demand-sensitive, and shaped heavily by often uncontrollable factors like weather, seasonality, local events, and holidays . But we didn’t stop at basic rules or manual pricing tweaks. Priswing’s machine learning algorithm continuously ingests tee time data, booking patterns, and demand signals to automatically pinpoint the ideal price at the ideal time so you’re always maximizing yield without sacrificing the golfer experience . We built a platform that brings the intelligence and adaptability of modern travel pricing to the tee sheet without adding complexity for your staff. Built for Resorts, Modeled After Travel Golf at a resort is rarely just a tee time, it’s part of a bigger experience. Whether it’s spring break in Scottsdale or a long holiday weekend in Hilton Head, demand is fluid but can be anticipated and prepared for if you have the right tools . With Priswing, resort courses can: Automatically adjust pricing based on key demand variables like day-of-week, weather forecasts, and booking lead time. Create special rates for high-demand days like holidays, large events, or tournament weekends—just like pricing out rooms during peak occupancy. Tailor pricing to specific customer segments like hotel guests, loyalty members, or stay-and-play packages to ensure the right price for the right golfer. Take Control with Business Intelligence Dynamic pricing is only part of the equation. The other piece is knowing what’s working and why . Priswing’s built-in Business Intelligence (BI) tools give resort operators a real-time window into performance. You can: Track revenue lift from dynamic pricing changes. Identify booking trends across date ranges, rate classes, or customer types. Measure how weather or promotions are impacting conversion. Easily share performance insights across departments, from golf operations to marketing. Data-driven decisions don’t just improve pricing, they shape your whole operation. Your Course, Your Strategy We understand that every resort is unique. That’s why Priswing was built to be flexible. You define your goals, whether it’s revenue maximization, volume, or guest experience, and we provide the pricing engine and data tools to execute it. And since we’re already integrated with nearly every major tee sheet provider globally, implementation is seamless. Golf Shouldn’t Be Left Behind Hotels and airlines wouldn’t dream of static pricing. So why should resort golf? With Priswing, you’re no longer guessing at what to charge or when to charge it. You're leveraging the same proven strategies that drive profitability across the travel industry, but now tailored for the tee sheet and the unique needs of golfers. ➡️ Read the case study of Arabella Golf Mallorca here.

Why Your Historic Data Shouldn’t Disappear With Your Tee Sheet Software Provider

July 14, 2025

Learn how Priswing's integration with most tee sheet software companies can protect your historic data to preserve key learnings when migrating providers.

How to Roll Out Dynamic Pricing at Your Course (Without Confusing or Frustrating Golfers)

July 9, 2025

If you’re considering implementing dynamic pricing at your golf course, you’re not alone. With seasonal demand swings, unpredictable weather, and increasingly savvy customers, many course operators are leaning into pricing models that reward early bookings and help optimize tee sheet revenue. B ut here’s the truth: even the best pricing strategy falls flat without a thoughtful rollout . So, how do you introduce dynamic pricing to your team and your golfers in a way that builds trust, not tension? Let’s walk through a few practical best practices for implementation , drawing from insights in our eBook on introducing dynamic pricing and what we’ve seen work best across successful operators. S tep 1: Prep Your People First Before you tweak a single tee time rate, make sure your staff understands what’s happening, and why. They are the first line of communication, especially in the pro shop and on the phones. Host a Team Meeting with Key Talking Points Bring your team together (or include it in your next team meeting) and walk through the “why” behind dynamic pricing: It’s not about raising prices across the board. It’s about matching price to demand, so we’re not leaving revenue on the table during peak times and can offer better deals during slower periods. Customers benefit too. Early bookers get better prices. Flexible golfers can find deals during off-peak times. It’s normal. Weekday rates, twilight specials, etc. are all examples of dynamic pricing in action. Pro Shop/Phone Script Example Arm your staff with a simple script to explain dynamic pricing clearly and consistently: “We’ve recently introduced demand-based pricing for our tee times. That means prices may vary depending on play demand, time of day, weather conditions, and how far in advance you book.” Encourage staff to: Emphasize early booking as a benefit Reassure customers that pricing is still fair and transparent Avoid terms like “surge pricing,” which can feel negative Step 2: Be Transparent on the Tee Sheet When golfers go to book online, the dynamic pricing model shouldn’t be a mystery. A simple, short explanation on your tee sheet or booking engine can go a long way in building trust. Sample Blurb to Add to Your Online Tee Sheet: We use dynamic, demand-based pricing to offer the best value to our golfers. Tee time rates may vary based on time of day, weather, seasonality, and how far in advance you book. Booking early? You’ll often lock in a lower rate! Playing during off-peak times? Great deals await. Just like many industries that are dependent on weather, season, and occupancy, this pricing strategy helps us keep rates fair and aligned to value. This message can be added: As a banner or text section on your booking page As a pop-up explanation when hovering over or clicking the price In an FAQ section near the tee time selection Step 3: Train Staff to Handle Feedback Some customers might still be surprised, especially your long-time regulars. That’s okay. Equip your staff to handle these moments with empathy and consistency. Coaching Tips: Don’t apologize for pricing changes. Instead, explain the benefits. Reinforce that prices still reflect value for time and demand. Use examples: “If you book your Friday morning round two weeks in advance, it’ll likely cost less than booking it last-minute.” Final Thoughts Rolling out dynamic pricing is as much about communication as it is about technology. Your team needs to be aligned. Your golfers need to feel informed. And your systems need to be seamless. When done right, dynamic pricing doesn’t just boost revenue, but makes the booking experience smarter, fairer, and more flexible for everyone. Bonus Tip: Let Technology Do the Heavy Lifting Dynamic pricing doesn’t mean more work for your team, especially if you’re using the right platform. Tools like Priswing integrate with your tee sheet and can automatically adjust prices based on your rules. You just define your objectives, and the system handles the rest with no spreadsheets or guesswork required. Want to keep pricing power and customer trust? Set guardrails on minimum and maximum rates, and make sure there’s always a visible deal for those who value savings.