Why We’re Excited to Attend the 2025 Golf Inc. Strategies Summit
At Priswing, we’re thrilled to be attending the upcoming Golf Inc. Strategies Summit. This event has long been one of the most important gatherings for golf industry leaders, operators, and innovators. From single-course owners to large international multi-course operators (MCOs), as well as simulator facilities and resort properties, the Summit brings together the full spectrum of golf operations. It’s a unique opportunity to share ideas, explore new solutions, and shape the future of the game we all love.
Why Events Like Golf Inc. Matter
The golf industry continues to evolve, and with that evolution comes both opportunity and challenge. Shifts in demand, changes in the economy, and natural fluctuations in play patterns and the popularity of the game are all part of the business. But how courses respond to these shifts can determine whether they simply weather the storm or thrive in it.
Events like the Golf Inc. Strategies Summit are critical because they create space for collaboration and connection. Operators can discover how new technologies, business models, and strategies are driving success at facilities across the globe.
What Priswing Brings to the Table
At Priswing, our mission is simple: help golf courses drive bottom-line revenue growth and optimize occupancy through data-driven strategies. Our golf dynamic pricing platform empowers operators to make smarter pricing and yield decisions, ensuring they capture the full value of their tee times. By analyzing demand patterns and market trends, we give facilities the tools to stay resilient, agile, and profitable even as external conditions change.
And the best part? Our solutions are designed for all types of golf facilities:
- Simulator facilities looking to maximize session bookings and revenue.
- Single-course and municipal operators aiming to stay competitive in their market.
- Resort properties balancing diverse guest expectations.
- Multi-course operators managing complex portfolios across regions or even countries.
Whether you’re a community course or a global golf brand, our technology is built to meet your needs.
Continuing the Conversation Beyond the Summit
We believe providing education and resources to our customers can be just as important as the technology itself. That’s why we’ve built a library of guides and eBooks to help operators explore strategies around pricing, revenue management, and occupancy optimization. If you’d like to dive deeper, you can explore them here: Priswing Resources
Looking Ahead
The Golf Inc. Strategies Summit is about more than networking; it’s about shaping the future of golf operations together. We’re excited to connect with industry leaders, share insights, and continue our mission of helping courses of all types maximize their potential.
If you’ll be attending,
we’d love to connect with you in person. Let’s talk about how we can help your facility harness data-driven strategies to succeed today and in the future.
A Strategic Advantage for All Course Types For years, dynamic pricing in golf has carried an unspoken assumption: it’s something “big” operations do. Multi-course management groups, destination resorts, high-traffic metros, etc. and sure, it works for them. But rural courses? Single-owner clubs? A nine-hole community staple run by a family for 30 years? There’s a widespread fear that dynamic pricing will alienate loyal golfers, spark backlash, or complicate operations. And that fear has kept many small and mid-sized facilities from exploring a strategy that could actually improve customer service, strengthen relationships, and create more financial stability; without disrupting the culture or the pricing structure golfers already love. The truth: modern dynamic pricing, when done intelligently and transparently, is one of the most golfer-friendly tools a course can adopt. And platforms like Priswing have made it fully customizable so operators keep total control. Let’s break down why. Dynamic Pricing Has Evolved and Now Serves Your Customer First Most operators think dynamic pricing exists for one reason: to change prices. But today’s best tools exist for a better reason: Dynamic pricing helps you serve your golfers better. Because when pricing adapts to booking behavior, the operator gains two huge advantages: Visibility into occupancy earlier. More predictable demand patterns. And with that comes improved staffing, clearer planning, and more meaningful customer interactions which all the things rural and small operations are already known for, and want to protect. A Customer-Friendly, Zero-Risk Way to Start: Price Only Last-Minute Bookings Rural courses and owner-operator clubs often have one shared concern: “I don’t want my loyal golfers thinking we’re squeezing every dollar or changing the rules.” This is where customization matters. Priswing allows courses to leave their pricing exactly as-is for early and mid-window bookers and apply dynamic pricing only to last-minute bookings. And golfers are already accustomed to paying different rates based on timing. You choose what “last minute” means: 3 days out 5 days out 48 hours Even same-day, if you prefer This single adjustment: Avoids surprising loyal golfers Keeps core pricing intact Encourages golfers to book earlier Helps operators forecast demand earlier Makes dynamic pricing easy to explain (“only last-minute spots adjust in price”) And, importantly, golfers accept it, because it’s logical, transparent, and fair . Better Planning Means Better Service When golfers book earlier because last-minute spots are dynamic, operators finally get the clarity they’ve always wanted. With visibility days (or even weeks) earlier, operators can answer critical questions: Staffing Do we need more marshals this Saturday? Should we double-staff the pro shop for a busy morning? Inventory Do we have enough carts? Is the beverage cart stocked? Are we loaded on range balls, gloves, and snacks? Personal Touch One of the strengths of rural and single-owner clubs is knowing your golfers personally. Early bookings amplify that. If Mrs. Parker books her Friday morning tee time a week in advance, the owner now has time to: swing by the first tee to say hello, address a recommendation she made last week, personalize her experience in a way that last-minute bookings just don’t allow. This is customer service dynamic pricing enables — not disrupts. “We’re Full Every Weekend. Why Change Anything?” Another common belief among small local courses: “We’re booked solid. We’re doing great. Why mess with pricing?” Because nothing in golf is permanent. We are living in a golf participation boom, but booms end. And when tee times sell out fast, basic economics tells us something: If you sell out quickly, you are likely underpriced. That doesn’t mean your pricing is wrong. It means there is opportunity. Even an incremental gain — just $2 per tee time across a season — can create meaningful change: new equipment better pay for your team improved greens additional maintenance hours more pro shop help during busy weekends resurfacing cart paths a more competitive junior program Those small improvements pay dividends for years. And all of it comes without disrupting your regular golfers, especially when dynamic pricing applies only to last-minute and price-insensitive bookings. Customization Protects the Golfer Segments Who Matter Most Small and rural courses often serve deeply loyal and community-rooted groups. Priswing's robust customization supports exclusions for: Seniors Veterans Loyalty program members League players Season pass holders Members These groups can be exempt from dynamic pricing entirely. Meanwhile, casual last-minute bookers who are typically less sensitive to price and less connected to the operation shoulder the pricing variability. That’s fair, transparent, and easy to explain. The Operators This Blog Is Written For 1. The Rural Golf Course Where relationships matter more than revenue. Where golfers know the staff by name (and might even be related to a few!). Where a handful of staffing hours can make or break pace of play. Dynamic pricing, applied minimally and smartly, gives these operators better predictability and lets them continue delivering the personal touch that defines them. 2. The Single Owner / Single-Course Operator The one “wearing every hat.” Running the pro shop. Handling the books. Mowing a fairway at 6AM then returning emails by 7:30. For these operators, dynamic pricing isn’t about making golfers pay more; it’s about giving them more control, more visibility, and more freedom to run their business without chaos. The Conclusion: Dynamic Pricing Is a Customer-Service Strategy — Not a Revenue Gimmick Dynamic pricing doesn’t have to be complicated. It doesn’t have to disrupt tradition. It doesn’t have to upset loyal players. When implemented intentionally, especially through last-minute pricing windows, it can: strengthen relationships improve service stabilize operations help courses reinvest in people and facilities protect the business for the long term Small courses shouldn’t avoid dynamic pricing because large resorts use it. They should adopt it because it helps them do what they do best: take care of golfers. And with a customizable platform like Priswing, dynamic pricing becomes an extension of your hospitality; not a threat to it.
Golf is a Game of Finesse and Your Pricing Strategy Should Be Too Most golf operators already understand that not every tee time is created equal. Morning rounds, weekend rounds, and prime-season rounds all carry different value. But while many courses think they’re using dynamic pricing by setting rates based on time of day or day of week, that’s really just scratching the surface. Example 1 : The last-minute discount trap It’s four days out from Friday and a few mid-afternoon tee times are still open. Many operators would drop those rates to move them, but that discount ends up rewarding procrastinators while punishing loyal golfers who booked early. With Priswing, courses can set rules that reflect their goals and positively shift customer behavior. Want to reward golfers who book 7+ days in advance? Easy. Priswing lets you set booking windows with customized pricing. Want to minimize those awkward tee sheet gaps in the first place? Priswing’s predictive algorithms analyze historical trends, weather forecasts, and real-time demand to price every tee time for maximum revenue and golfer satisfaction. Example 2 : The “surge pricing” dilemma Traditional dynamic pricing tools often raise rates when demand spikes, which can quickly feel like price gouging. That’s not the Priswing way. Priswing doesn’t just react to demand; it anticipates it. Our model predicts value in advance, so prices evolve naturally and fairly; never in sudden, jarring jumps. It’s a refined, light-touch approach that feels consistent and transparent to golfers, while optimizing yield for the course. Golf is about precision, balance, and respect for the game. Shouldn’t your pricing reflect that too?
At Priswing, we believe that pricing and data are more than just tools to bump revenue but can be levers to reshape operations, shape behavior, and build more resilient golf businesses. That’s why the NGCOA Tee Time Summit is such a perfect fit for us: the Summit’s agenda targets the very challenges and opportunities where Priswing offers differentiated value. Here’s a look under the hood: what the Summit is tackling, where Priswing fits in, and how we hope to contribute and learn at the event. What the Tee Time Summit Aims to Solve The Tee Time Summit is a one-day, invitation-only, workshop-style meeting just before the Golf Business TechCon. The goal: bring together course operators, GMS/tee sheet vendors, resellers, analytics providers, and other stakeholders in the tee-time ecosystem to wrestle with the most pressing structural issues around tee time distribution, pricing, and data. NGCOA Key agenda topics include: Dynamic pricing and revenue strategies — how courses can adopt yield management behaviors (varying price by time, day, weather, demand) in a fair and transparent way. Tee time waitlists / yield management — how to better fill unused inventory, reduce no-shows, and adapt to cancellations. Data practices, unauthorized scraping, and third-party interoperability — rules and ethics around how data is shared, used, and protected across systems and marketplaces. Marketplace dynamics and rules of engagement — how the course, the vendors, and resellers should relate, set boundaries, and cooperate (or compete) without undercutting value. Modern booking/payment systems, guarantees, chargebacks, surcharges — evolving processes to reduce risk and friction, and align incentives. Importantly, the Summit is not a demo hall or sales pitch forum. It’s a facilitated workshop where participants are expected to roll up their sleeves, debate, co-create guidelines, and address “thorny” problems head on. The aim is actionable principles and consensus on standards of practice in tee time commerce. Where Priswing Fills a Critical Gap We often say that dynamic pricing is only the starting point. In practice, many operators still think of “price” as a blunt lever. The truth is that pricing, when used intelligently with the right data and systems, becomes a central control knob for shaping golfer behavior, smoothing peaks, reducing waste, and enabling more efficient operations. From our blog post “ Beyond Golf Course Revenue: Using Dynamic Pricing to Improve Operations ”, we’ve laid out key use cases that go beyond just maximizing top-line: Shifting demand — Use price to encourage play in less-used time slots (e.g., early mornings, twilight) so volume is more evenly distributed and resources (staff, course maintenance) are used more steadily. Controlling congestion & pace — With smart pricing, you can moderate player flow so the course doesn’t get overcrowded (and slow) in peak periods. Reducing workload for staff — If you can nudge tee times to align better with when and where you have capacity (online booking, Pro Shop staff, food & beverage, cart fleet) you reduce strain and cost. Reducing no-shows / cancellations — By designing pricing strategies and guarantee policies properly, you can shift risk and influence behavior (e.g. through refundable deposits, late fees, or dynamic “release” windows). Aligning economic incentives with customer experience — Dynamic pricing need not feel exploitative. Transparently tiered prices, well-communicated value, and fairness can make golfers feel like they’re participating in a smarter marketplace rather than being “surged.” What that means in practice is that Priswing doesn’t just tell a course what price to charge. We also help them think through what to do with price signals. For example: If available tee times are consistently booked, this is a strong indicator of undervaluing tee sheet inventory. If cancellation risk grows, you can encourage pre-payment with customized rates or adjust guarantee rules. Use data on booking patterns, weather forecasts, historical trends, and competitive context to simulate “if I price this slot one dollar lower, how many more rounds might I attract, and at what marginal cost?” By combining optimization (algorithms) with human judgment and transparency, we help operators use price and data as a dynamic control system, not just a revenue hack. Why We’re Eager to Be in the Room Given the Summit’s focus and format, there are several reasons why this event is particularly meaningful for Priswing and for the broader industry. 1. Influence and bridge-building across the tee time ecosystem Priswing sits between the operator side and the tech/data side. We see both the constraints courses face and the levers analytics and pricing tools can bring. In a forum that brings together operators, GMS vendors, resellers, and data aggregators, we can help translate between perspectives, expose real-world constraints, and propose solutions that are ambitious yet implementable. 2. Help define fair rules of engagement and standards One major challenge in tee time commerce is a lack of shared norms or guardrails around data usage, pricing transparency, reseller practices , and how revenue share or commissions should work. The Summit intends to produce guidelines or standards. Priswing wants to contribute to those standards in ways that protect operators, reward innovation, and reduce adversarial behavior. 3. Getting better inputs, refining models, and testing edge cases No pricing algorithm lives in a vacuum. The debates at the Summit (e.g. “how do we balance rate parity vs differentiation?”, “how do we discourage scraping?”, “how far can you push surcharges without customer backlash?”) will surface real-world tradeoffs. We look forward to hearing the lived experiences of operators and vendors, understanding their binding constraints, and calibrating our roadmap accordingly. 4. Showcasing use cases beyond revenue Often the lens around dynamic pricing is “make more money.” But Priswing’s value is deeper. The Summit’s deep dive into yield management, waitlists, no-shows, and distribution dynamics offers a platform to share and learn about how price and data can reduce operational stress, flatten peaks, and improve course efficiency . 5. Co-create long-term path forward Technology evolves fast, but standards and trust evolve slowly. The Summit is explicitly intended to lead to collaborative outcomes, rules of engagement, consensus principles, data sharing protocols, and possibly industry working groups. Priswing wants to be a constructive leader in that movement. Some Conversation Threads We’re Excited to Engage Here’s a shortlist of the Summit discussion threads where we anticipate being particularly active, and where we think we can bring fresh, data-driven perspectives: Dynamic pricing thresholds & fairness guardrails — What’s the “minimum anchor” or guaranteed floor for walk-ups vs advanced bookings? How do you prevent “price shock” or customer resentment? Rate parity vs flexible segmentation — How many differentiated price classes (early/late, bookers vs walk-ins, weather-based discounts) are optimal before complexity outweighs benefit? Waitlist + cancellation blending — How should cancellations feed into dynamic pricing? Should you open waitlist slots at a discounted price or hold them as premium “late-release” inventory? No-show mitigation via incentives — What kinds of guarantee frameworks (prepaid vs deposit vs credit card hold) behave best? How should you “charge back” or penalize no-shows in a way that’s fair and predictable? Data sharing, API standards, and anti-scraping strategies — How do we create protocols so pricing engines, resellers, and courses talk cleanly and with guardrails? How do we detect and throttle malicious scraping bots? Reseller compensation models & margin transparency — Should resellers earn by a fixed commission, a margin share, or dynamic revenue participation? How should split pricing (reseller vs direct) be managed to avoid cannibalization? Integrations & orchestration among platforms — There are many modules (tee sheet, POS, payment, analytics). How do you ensure pricing decisions plus operational constraints (carts, staffing, food & beverage) are aware of each other in real time? Behavioral nudges and marketing levers tied to price — For example, push offers, last-minute deals, bundled services (cart + food), multi-round packages, etc. How can pricing be the glue that holds these together? In Closing: Why This Matters For years, many golf courses have treated pricing as static, or only subject to ad hoc discounts or promos. That approach leaves money on the table and creates inefficiencies in operations, staffing, pace, and resource utilization. The Tee Time Summit is important precisely because the industry is at a crossroads: new competitors, platforms, automation, and data tools are rewriting what “good” looks like in tee time commerce. If course operators, tech vendors, and resellers don’t align around principles and smart practices, the industry could fragment or drift toward destructive behavior (e.g. undercutting, excessive scraping, poor customer experiences). Priswing views this as more than a revenue game. It’s about designing a smarter, fairer, and more efficient ecosystem where courses run better, golfers are happier, and technology innovation is rewarded, not penalized. We are honored to be among the invited participants. We’re ready to contribute our data-driven perspective, listen to real-world needs, test assumptions, and help architect guidelines that can move the needle. We believe this Summit could mark a turning point in how the golf industry thinks about tee times, from a fixed commodity to a dynamic, behavior-shaping system. If you’re attending or following along, let’s connect. We’d love to hear your challenges, your hopes, and how we might help bring them to life (or push on them) in the room and beyond.