GUIDE
Dynamic Pricing for Golf Courses
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What is dynamic pricing in golf?
Dynamic pricing is a pricing strategy where tee time prices change based on demand instead of remaining fixed.
Rather than charging the same rate for every tee time, courses adjust prices depending on factors like:
- Day of the week
- Time of day
- Historical demand
- Seasonality
- Booking pace
This allows operators to align pricing with real market demand. Today most courses do this on a small scale, pricing tee times differently based on days of the week (weekend vs. weekday) or time of day (twilight hours).